Lost in Translation: The Costliest Business Blunders & How to Avoid Them
Lost in Translation: The Costliest Translation Blunders in Business History (And How to Avoid Them) Imagine spending millions launching your product overseas… only to become the punchline of an international joke. That’s the brutal reality for brands who underestimate the power of accurate translation and localization. A single mistranslated word—or cultural misunderstanding—can tank a marketing […]