Localization involves taking a product or content that has been created for one market and modifying it to the needs and desires of a different market (or region).
This means considering the language, cultural differences, and local laws in the new market.
The localized product is then easy to use, accessible and meaningful for new customers. If it’s done well, they feel like the product was originally made for them!
Localized products are generally digital, and can include websites, apps, and video games. Occasionally we also localize physical products.
Our localization services help companies bring their products and services to a global audience – and help them become a recognisable brand in their industry.
A business may create a digital product and then decide to distribute it in another country. Unfortunately, just translating the content into another language and shipping it off is not enough. Language localization service is more complex than that.
Our localization specialists understand the importance of considering a market’s unique cultural, technical and linguistic needs. Customers there may have a different style of humour, prefer different colours or use a different tone.
Once we rework your product to integrate all these consideration, the end result is a product that will be successful in a new market.
Our service can help you create brand loyalty and communicate with your audience even if they speak another language!
We have been providing translation localization services for more than 10 years. In that time, we have partnered with many companies that want to expand their business into other countries.
Our expert linguists are professionals in translation localization. We will match you and your product with someone who has in-depth knowledge about the market you want to move into.
Distributing a product into a global market is a complex process. There are many elements to consider, such as tone, font, colour, sound, formatting and other features.
Therefore, we test every product at several stages throughout the localization process to produce a high quality and successful product for you at the end.
Our localization services include:
These give you full control over your project.
We work with you throughout the entire process, so you be involved in the various stages and decisions being made.
Clear communication is our highest priority, as it is the key to a successful project. We look forward to working with you and bringing your product to a new global market!