Multicultural marketing involves targeting your marketing to a specific ethnic audience. It involves recognising their traditions, beliefs, language, values and other important factors.
Many companies want to reach new multicultural markets and audiences but don’t know where to begin. They may have tried to provide products and services to specific ethnic or cultural groups in the past, only to fail.
At Interlingual, we are experts in multicultural marketing. We understand that, to reach these new customers, you need to reflect their world. You need to understand their language and culture, as well as their needs and desires.
Doing this successfully can bring dual benefits:
However, this type of marketing can be complex. So we provide experts to help you reach, assist and delight multicultural audiences with your products.
We have assisted with multicultural marketing in Australia for more than 10 years. In that time, we have helped many companies successfully market products and services to new audiences.
Our specialists cover areas such as media, communications, marketing and desktop publishing (DTP) design. We can match you with a specialist who has a wealth of knowledge about the multicultural group you want to reach.
We have found that successful multicultural marketing requires cooperation between advertising agencies and clients to help our customers advertise directly to niche audiences.
For that reason, we find and connect insights, which allow the company to ensure relevance across languages, cultures, and lifestyles.
Our multicultural marketing agency has unique technical support that allows us to help our clients boost their advertising campaigns, using both online and offline methods.
We use a range of tools to analyse and reach your target audience, including research, planning, creative and direct marketing with media.
No matter your budget, we can discuss your needs and figure out how we can help you. Contact us for a free quote or to talk to one of our friendly staff.